How the archive pays for itself
No mystery, no small print: this page explains the affiliate model in the same plain register as everything else we publish.
The mechanism
Buttons and links leading to casino operators on this site carry tracking parameters. When you click one and later open an account with that operator, its systems attribute the signup to us and may pay a commission — typically either a one-off fee per referred customer or a revenue-share arrangement. This is standard across the comparison industry; what varies is whether sites tell you plainly. We'd rather you know.
What it costs you
Nothing. Commissions come out of the operator's marketing budget. Your bonus, odds and terms are identical whether you arrive through our link or by typing the address yourself.
The firewall
Funding and editorial don't meet. Operators cannot pay for a higher score, a better position or a category pick; they don't see reviews before publication; and we file operators that pay us nothing alongside those that do, scored by the same six criteria. If following the criteria produces a low score for a paying partner, the low score stands — that has happened and will happen again.
How links are marked
Every operator link uses the rel="sponsored" attribute so search engines treat it as the commercial link it is, and every offer mention carries the "Ad · 18+ · T&Cs apply" note. Editorial links — to the regulator, to safer-gambling charities, between our own pages — carry no tracking and earn us nothing.
Questions
If anything here is unclear, or you spot a link that isn't marked the way this page promises, use the contact page— that's exactly the kind of correction we want to hear about.